Lending for social purpose | Animated Video
We created a ‘postcard’ style short graphic animated video to promote Co-operative & Community Finance’s services and to help spread word of the work that they do. Using video helped expand their online marketing reach via social media platforms and communicate with new potential clients.
We also manage Co-operative & Community Finance’s online video marketing and advertising using various platforms including Google’s Adwords video marketing tools where pay per click ‘true view’ in-stream and in-display video adverts can be used alongside detailed audience targeting across Youtube to gain more views and engage with a wider client base.
Co-operative & Community Finance provides sympathetic loan finance to help people take control of their economic lives and create social benefit. The fund has been exclusively serving the co-operative and social enterprise sector for over 40 years. It has supported hundreds of businesses, ranging from small community‑run enterprises to large award‑winning organisations. Through the provision of accessible finance, C&CF has helped to create and preserve thousands of jobs within the social economy and supported the set up of many new and innovative co-operatives, employee buyouts, and community enterprises.